Archive › Branding, Marketing, & Advertising

Advertising is the tax you pay for being unremarkable.

I’ve been re-reading and re-listening to my Seth Godin book and audio book library these last few weeks and one of the reoccurring themes Seth talks about over and over again is the vital importance of being "remarkable" and is the fundamental concept in his book Purple Cow: Transform Your Business by Being Remarkable (a [...]

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ReWork, Crush It, Linchpin & The 4 Hour Workweek (again)

I’ve been tracking the upcoming release of the book ReWork by the folks at 37Signals.com and today on their blog they published REWORK Trailer 1: Staying Late   After looking at that trailer I clicked through to Amazon to per-order my copy and I found Amazon had one of those ‘people who bought this book [...]

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