Paradigm-360

Mark Hayward from a blog article on Self Branding – "Branding can be described as the symbolic embodiment of all the information connected to a particular product or company. Effective branding serves to create assumptions, excitement, associations, and expectations that are ingrained in consumers and generated with the mere mention of a company and its [...]

Neil Patel and Internet marketing consultant very effectively visually illustrates The Difference Between Marketing, PR, Advertising, and Personal Branding . For the past few years whenever I talk about branding with other contractors I try to emphasize something a quote I picked up on regarding Branding in a Remodeling Magazine article two years ago (Brand [...]

There’s an interesting article in Reuben Swartz’s Dollars and Sense: The Pricing Blog entitled: Why Starbucks Coffee Is Cheap that presents a rational and explains that "if caffeine is what you want, and you want it in volume, Starbucks is your low-cost provider". While that may be true as far as ‘pricing’ is concerned in [...]

I just discovered that Seth Godin one of my favorite all time authors and lecturers on business marketing and branding wrote what he calls a "riff" over on the WorkHappy.net: Killer Resources for Entrepreneurs bog site called The Top Five Mistakes Entrepreneurs Make When They Market . All five are great points but in particular [...]

In my opinion Seth Godin is one of the most important thinkers and teachers in the world of business today and I’m sure I’m not alone in that thinking. A couple of weeks ago I bought his book All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World and think it’s [...]